"Marketing is no longer about the stuff that you make, but about the stories you tell." — Seth Godin

PRISyM, the marketing club of SIBM Bengaluru, proudly presents "Markurious"—a national-level marketing extravaganza designed to ignite your creative spark and put your marketing mettle to the ultimate test. Step into the arena where innovative campaigns meet captivating storytelling, and strategies aren't just crafted—they're revolutionized. This is your golden ticket to showcase your branding brilliance, consumer insight mastery, and market disruption skills as you battle it out against the nation’s top marketing minds.

Round 1 - Marketing Quiz Mania

Financial Trivia- Let's test your knowledge of Finance! It will be an online Quiz round; once the round is live, you will see the "Play" button here. The leader of the team, along with the members, has to complete the quiz in the stipulated time. This will be an elimination round, and the shortlisted teams will move to the next round.

Round 2 - Online PPT Round

This round tasks you with developing a brand-new product, creating a comprehensive marketing strategy for the same and creating a presentation round its concept. This is your chance to showcase your creativity, business acumen, and understanding of market dynamics. Slides should include: Brand Persona: Mission, vision, theme, logo, brand name, tagline, and more. Market Strategy: A go-to-market plan that captures your product's essence.

Round 3.1 - On Campus Presentation

The stakes rise as shortlisted teams head to the SIBM Bengaluru campus to present their ideas to a panel of industry stalwarts by further improving on your PPT. This is your chance to bring your ideas to life and prove why your product is a game-changer.

Round 3.2 - On Campus Prototype Round

In the Prototype Round of Markurious, shortlisted teams will bring their innovative product concepts to life. After presenting their PPTs to the judges, teams will be given a set time and materials to build a prototype of their selected product, showcasing creativity, problem-solving, and teamwork.

1. Each team must consist of 2-4 members from the same institute.
2. Multiple teams from the same institute are permitted.
3. Each participant can be a part of only one team.
4. Only the team leader who registers the team will have access to attempt the online quiz.
5. Participants must be in business formals at all times during the offline event.
6. Each round will have its own specific rules and guidelines, which will be shared before the start of that round. Participants are expected to strictly adhere to these instructions.
7. Timely participation is mandatory. Teams must adhere to the schedule provided for each event and round.
8. The use of mobile phones or any other electronic devices is strictly prohibited during rounds,unless explicitly allowed by the organizers.
9. All participants must carry the following:
A valid ID card issued by their institute or a bonafide certificate signed by the institute's Director.
A valid government-issued photo ID (e.g., Driving License, Passport, Aadhar Card).
10. The decisions made by the judges and the Organizing Committee will be final and binding under all circumstances.