“You can’t use up Creativity. The more you use, the more you have.” - Maya Angelou

PRISyM, the marketing club of SIBM Bengaluru, is thrilled to present "Markurious,” a national-level marketing event that brings you the opportunity to unleash your marketing prowess by competing against the top teams in the country. Here's your chance to turn your ideas into masterpieces, weaving narratives that resonate and strategies that captivate. Join us as we redefine the artistry of marketing, proving that creativity is an infinite reservoir waiting to be explored.

Round 1 - ONLINE QUIZ ROUND

The first round is an eliminatory quiz that tests participants' marketing concepts, applied knowledge and general awareness. You will see the “Play” button when the round goes live.

Round 2 - ONLINE SUBMISSION ROUND

1. The shortlisted teams will have to submit a presentation using the template below (up to 5 effective slides) and develop a comprehensive marketing strategy for a product they choose.
2. Teams are expected to formulate an exclusive brand persona for the product, outlining its vision, mission, theme, logo, brand name, tagline, and more.
3. Additionally, teams should construct a detailed go-to-market strategy for their brand.
4. Naming Convention: TeamName_CollegeName

Round 3 - ON-CAMPUS CASE PRESENTATION ROUND

The final round at SIBM Bengaluru requires all shortlisted teams to be physically present before our judging panel. Prior to the on-campus event, teams must submit a concise 3-5 slide presentation (excluding Introduction) analyzing their chosen product's industry, covering pricing, packaging, labeling, and advertising strategies, along with relevant frameworks. Additionally, teams are required to submit a 45-to 90-second video advertisement for their product. Bonus points will be awarded to teams presenting a prototype during the final round

1. Team size: 2-4, from the same Institute.
2. Multiple teams from the same institute are allowed.
3. Only the team leader who registered the team will be able to attempt the online quiz.
4. No person should be a member of more than one team.
5. Participants must be in business formals at all times during the offline event.
6. Every round will have a specific set of rules which the participants will be expected to comply with. Instructions will be given to all teams before the beginning of each round.
7. Participants are requested to adhere to the timings specified for each event.
8. The use of mobile phones is strictly prohibited in between rounds unless specified.
9. All participants must carry a valid ID card of their institute or a bonafide certificate duly signed by the Director and a valid Government photo ID (Driving License/Passport/Aadhar card).
10. The decision of the judges and the Organizing Committee will be considered final and binding